Italy has fined Apple 10 million euros over borderline "misleading" business practices about the water-resistant properties of numerous iPhone models,
Italy has fined Apple 10 million euros over borderline “misleading” business practices about the water-resistant properties of numerous iPhone models, including the latest iPhone 12 Pro Max.
Besides the gargantuan sum of fine, Italy’s anti-trust authority AGCM or Autorita Garante Della Concorrenza e del Mercato released a statement in which Apple was blamed that despite claiming several of its iPhones “water-resistant” for years, it only applied in certain conditions and fixed circumstances.
Specifically, it can be noted that the company was targeted upon testing its products in a laboratory with static distilled water and not under normal conditions of use.
Though Apple hasn’t commented on it still, the AGCM marked this as a trick Apple played on its customers as iPhones’ warranty doesn’t cover any damage that occurred from water or any other liquid. This further facilitated the misleading defamation of Apple products. The claim was made for several iPhones, from 8 series to 11.
But at the same time, Apple has long advised against any direct contact of iPhones with water, such as whilst swimming or bathing. The company did not specify the conditions under which the phones were resistant to water and dust.
Worth noting is the fact that this is not the only time when the Italian authority has rapped Apple. Back in 2018, Apple was charged a 5 million euro fine for allegedly limiting the performance of older devices by releasing software updates which downgraded the overall performance of those devices. Apple finally lost the case and was made to pay the penalty. When distributed, $25 was given to each plaintiff.
It’s a major blow on the Italian market in these already tough times of the Covid-19 pandemic. The death rate is at an all-time high and the economy is continuously in decline.
This has been a big blow to the promotions being held by the company to promote its all-time powerful phone. The company in its warranty has mentioned in small print about liquid damage not being covered under its warranty.
Italy also said that the company violated articles 24 and 25 of the consumer codes for undue influence. The fact that such a heavily marketed feature was not based on actual claims made by the company was termed misleading by the government of Italy. It’s also written that the consumer can’t blame the company if the product doesn’t perform as advertised. The antitrust watchdog of the country for unfair practices related to its marketing in the country has summoned the officials of the company to explain.
Italy is under the radar of the WHO as the Covid situation in the country worsens. Even after the implementation of night curfew and regional lockdown, the situation doesn’t look good.